Pretty precious
The pioneering custom book publisher Blurb is all about giving the public’s precious pictures the pretty settings they deserve — all about good design, in other words. This branding project, which touched on a brand book, logo, packaging and more, was in part about helping the company understand that, inspiring staff and intriguing consumers.
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New name and ID for Redhook reboot
How do you take a craft pioneer snubbed by the next generation of beer nerds and make it cool again? You build an innovation brewing pub and get DC to name it and design the ID. Welcome to Brewlab.
Ad Age Agency of the Year — again
DC brought home a Small Agency of the Year award for the second year running. Announced last night at Ad Age’s Small Agency Conference in Nashville, the award takes into consideration business results, agency culture as well as a range of creative work across accounts.
Hey World! Upwork’s here to help
DC’s first campaign for Upwork positions the freelancer network as a movement of motivated people — freelancers and managers alike — who are here to roll up collective sleeves and make stuff happen. And like any good movement, they aren’t afraid to speak truth to power.
DC in the World Series
As part of a long-term partnership with the MLB, the campaign for SU2C challenges the common perception that the only way to beat cancer involves one monolithic cure. DC’s spot points out that every innovation — no matter how seemingly small — is a step toward victory.
