All the top advertising agency news you’d expect. Along with award-winning work from our San Francisco, Los Angeles and New York offices. Along with smatterings of goofy marginalia you didn’t know you needed until just this moment.
Work + News
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Another sweet new client
If you missed it in Adweek and Ad Age, DC went to the Black Forest and hit the gummy bear motherlode.
Rakuten
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Grubhub
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
California Tobacco Control Program | Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Redhook Brewlab
Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
InnovAsian
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
Keepin’ it real in HR
HR is about helping real people. The H is for human, remember? So why does so much HR advertising feel so unreal?
Flavors Hook Kids
Evoking moments all parents remember; watching their kids find their favorite foods. Set in stark contrast with teens taking their first flavored steps into addiction.
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.
Gap
With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.
