For us, this one hits the bullseye: great creative serving a great client and a great cause.
Dystopian fantasy that, in a country with 16 million hungry children, is not actually so fantastic. WhyHunger is a longtime pro bono client that the agency helped rebrand from World Hunger Year. This was the 30-year-old philanthropy’s first spot.
Previewed as a rough cut on this site, Duncan/Channon’s WhyHunger PSA is now wrapped and shipping. It has been distributed to 92 stations in the top 10 US markets, and client and agency have high hopes that station managers will be enthusiastic about this eerily beautiful spot about the shameful problem of hunger in the world’s wealthiest country.
In the meantime, it is past time to extend deep appreciation to the generous legion outside D/C who contributed to making this complicated pro bono production possible. First, of course, thanks to Boxer Films and director David Roth, who knew full well what they were getting in to, and did so anyway, and then gracefully delivered vision, hard work, can-do tenacity and a skillfull 75-person crew to a multi-location shoot with a large cast — and then artfully edited the film into: 15, :30 and :60 versions. Thanks to emoto music for a custom, uniquely haunting score. And, of course, to Vendetta Post and The Syndicate for bringing their post-production expertise. Big ups to San Francisco’s own M Squared for loaning their time, expertise and facility for final mix. Finally, a loud shout-out to producer, Marc Hochman, who herded the cats so effectively and, from start to finish, just made the thing happen — all for the satisfaction of doing great creative for a great cause. The great client is thrilled. (Find out more about this innovative group at whyhunger.org.)
Work + News
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.