For us, this one hits the bullseye: great creative serving a great client and a great cause.
Dystopian fantasy that, in a country with 16 million hungry children, is not actually so fantastic. WhyHunger is a longtime pro bono client that the agency helped rebrand from World Hunger Year. This was the 30-year-old philanthropy’s first spot.
Previewed as a rough cut on this site, Duncan/Channon’s WhyHunger PSA is now wrapped and shipping. It has been distributed to 92 stations in the top 10 US markets, and client and agency have high hopes that station managers will be enthusiastic about this eerily beautiful spot about the shameful problem of hunger in the world’s wealthiest country.
In the meantime, it is past time to extend deep appreciation to the generous legion outside D/C who contributed to making this complicated pro bono production possible. First, of course, thanks to Boxer Films and director David Roth, who knew full well what they were getting in to, and did so anyway, and then gracefully delivered vision, hard work, can-do tenacity and a skillfull 75-person crew to a multi-location shoot with a large cast — and then artfully edited the film into: 15, :30 and :60 versions. Thanks to emoto music for a custom, uniquely haunting score. And, of course, to Vendetta Post and The Syndicate for bringing their post-production expertise. Big ups to San Francisco’s own M Squared for loaning their time, expertise and facility for final mix. Finally, a loud shout-out to producer, Marc Hochman, who herded the cats so effectively and, from start to finish, just made the thing happen — all for the satisfaction of doing great creative for a great cause. The great client is thrilled. (Find out more about this innovative group at whyhunger.org.)
Work + News
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
California Tobacco Control Program | Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.