News

Upwork goes nationwide

This week marks the launch of Upwork’s first national campaign and the first new work since its IPO. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.

The spots feature a spokesman (the dude from How to Dad, you guys!) touring through dynamic workplaces to convey the seamless bridge Upwork enables between in-house teams and skilled independent talent. DC’s media buy features national TV and radio along with media partnerships with vaunted business pubs like the Wall Street Journal.

Here’s what our CCO Mike Lemme had to say: “Upwork’s vision has been clear from the start, so it’s been rewarding to have worked with them from the pure awareness ‘Hey World’ campaign to last year’s more instructive “This is Happening” scenarios to this national launch relevant to any business, whether 50 or 5,000 employees.”

Work + News

Nicotine = Brain Poison = Clio

Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.

SGX NYC | #hairgoals

SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.

Citi | “Citigrammers”

Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.

Million-dollar talent from Upwork

To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?

e.l.f. Cosmetics | Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

Cotteleer in Campaign US

DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.

Empowering the pandemic parent

Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.

Rakuten

Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.