News

Two words

Girl Talk.

Go out and steal it. Like Gregg Gillis did. Or just pay what you want at myspace.com/girltalkmusic (which is how he tries to get away with it). Or borrow it from somebody way cooler. But whatever you do, get Gregg’s latest orchestration of famous stolen samples from the breadth and depth of rock ‘n’ roll — that is, in the most mind-bogglingly expansive (Lil Wayne meets Nirvana meets Spencer Davis meets Metallica, Biggie Smalls, Sinead O’Connor, Red Hot Chili Peppers, the Band, Ludacris, Radiohead, the Carpenters) meaning of those once electrically meaningful words.

Go.

Girl Talk, he’s called. Don’t know why. Feed the Animals, it’s called. Know exactly why. Turns out, this massively thick sonic bouillabaise does just that. Feeds the wild stuff inside that you never could think away. It will make your inner animal smile (or, better yet, bare his teeth). And it will make your inner animal drum his metaphorically arthritic fingers and tap her metaphorically arthritic toes (even if you are, in fact, old enough to have such maladies, old enough to say, for instance: “Where are all the melodies?”). And it will bust the crust on that ever-expanding nougat-y part deep down inside, somewhere between your erstwhile sex organ and your vestigial left nipple, that, once upon a time, back in 1933 (or whenever you stopped breathing), couldn’t help itself.

Do it, and your soul will get fat and happy again. Money-back-guaranteed.

Girl Talk: three words: I love you.

Work + News

Croom talks director role with Adweek

DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.

Vaccination: our state’s best shot

As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.

Animating anti-smoking

The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.

InnovAsian: The Next Generation

DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.

Kona Brewing

Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

Two female presenting teens are at a table in a school library. One female with dark curly hair is sitting down with her back to the frame. The other is standing over the table with SweeTarts gummies in both hands and smiling.

SweeTARTS' Be Both is back

After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Action shot of a pink nike shoe as it hits the concrete. The person wearing the shoe is running. A pink Rakuten logo appears above the shoe as if it popped out from her shoe indicating the runner is a Rakuten user.

Rakuten

Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.

StubHub

Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

This way to health insurance

Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.