News

Two words

Girl Talk.

Go out and steal it. Like Gregg Gillis did. Or just pay what you want at myspace.com/girltalkmusic (which is how he tries to get away with it). Or borrow it from somebody way cooler. But whatever you do, get Gregg’s latest orchestration of famous stolen samples from the breadth and depth of rock ‘n’ roll — that is, in the most mind-bogglingly expansive (Lil Wayne meets Nirvana meets Spencer Davis meets Metallica, Biggie Smalls, Sinead O’Connor, Red Hot Chili Peppers, the Band, Ludacris, Radiohead, the Carpenters) meaning of those once electrically meaningful words.

Go.

Girl Talk, he’s called. Don’t know why. Feed the Animals, it’s called. Know exactly why. Turns out, this massively thick sonic bouillabaise does just that. Feeds the wild stuff inside that you never could think away. It will make your inner animal smile (or, better yet, bare his teeth). And it will make your inner animal drum his metaphorically arthritic fingers and tap her metaphorically arthritic toes (even if you are, in fact, old enough to have such maladies, old enough to say, for instance: “Where are all the melodies?”). And it will bust the crust on that ever-expanding nougat-y part deep down inside, somewhere between your erstwhile sex organ and your vestigial left nipple, that, once upon a time, back in 1933 (or whenever you stopped breathing), couldn’t help itself.

Do it, and your soul will get fat and happy again. Money-back-guaranteed.

Girl Talk: three words: I love you.

Work + News

Beautyscape influencers launch e.l.f. collection

It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.

SweeTARTS' Be Both is back

After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.

Nicotine = Brain Poison = Clio

Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.

SGX NYC · #hairgoals

SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.

Citi · Citigrammers

Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.

Million-dollar talent from Upwork

To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?

e.l.f. Cosmetics · Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

Cotteleer in Campaign US

DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.

Empowering the pandemic parent

Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.

Rakuten

Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.

Grubhub

While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”

California Tobacco Control · Social Smoking

Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.