The Tip Post
In keeping with the Nirvana song, “Serve the Servants,” not to mention the Kiss song, “Cold Gin,” the marketing department at CREDO Mobile served as bartenders for its agency-of-record last Friday evening at selfsame agency-of-record’s fabulous penthouse bar. Generously conceived, ingeniously created and damply executed by the clients, this unique role-reversal event was scheduled — in theory — to run from 5 to 8 pm. In practice, the last of the amateur “bartenders” finally departed the Tip at midnight — roughly three hours after all involved had departed the planet — amid much politically incorrect smack-talk about how the client-side could actually outdrink the agency-side. Them’s fighting words at the Tip! Stay tuned for round deux. (And heartfelt thanks to Jenn, John, Liza, Rob, Michal, Bethany, Kathy, whatshisname with the beard, and that other guy, too. I think.)
See all the photos here.
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.