Tip Events
In keeping with the Nirvana song, “Serve the Servants,” not to mention the Kiss song, “Cold Gin,” the marketing department at CREDO Mobile served as bartenders for its agency-of-record last Friday evening at selfsame agency-of-record’s fabulous penthouse bar. Generously conceived, ingeniously created and damply executed by the clients, this unique role-reversal event was scheduled — in theory — to run from 5 to 8 pm. In practice, the last of the amateur “bartenders” finally departed the Tip at midnight — roughly three hours after all involved had departed the planet — amid much politically incorrect smack-talk about how the client-side could actually outdrink the agency-side. Them’s fighting words at the Tip! Stay tuned for round deux. (And heartfelt thanks to Jenn, John, Liza, Rob, Michal, Bethany, Kathy, whatshisname with the beard, and that other guy, too. I think.)
See all the photos here.
Work + News
Jay Chiat Awards
Duncan Channon’s "Nicotine Equals" campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this year’s 4A’s Jay Chiat Awards.
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A new spin on IPA packaging
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Kona Big Wave goes even bigger
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InnovAsian finds balance, and big results.
A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.
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Empathy over stigma
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This Golden Road work isn’t good
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El Secreto esta en el balance
Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.
Drink to the future
Organic wine industry pioneer, Bonterra Organic Estates, bolsters brand leader status with a future forward, fashionably chic campaign from DC.
Test it. Treat it. You can beat it.
COVID fatigue is real, but so are the treatments. Pushing through that barrier with a sing-along? Now that’s contagious in the best way.
InnovAsian finds balance, and big results.
A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.
TikTok campaign breaks records
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When the clinic’s a carnival
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Coachella x Tattooed Chef
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Beautyscape in the Bahamas
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CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
Nabela Noor for e.l.f.
DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.
Gap
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Universal Orlando
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e.l.f. 2020 Halloween activation
Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.
