Richard Gottehrer, whose accomplishments include co-writing “My Boyfriend’s Back” and “I Want Candy,” producing “Hang on Sloopy,” as well as Blondie’s, Richard Hell’s and the Go-Go’s first albums, not to mention founding the preeminent digital music distribution company on the planet, among many other things (which you can read about in the Noise column, regaled a packed house at the Tip for two hours this past Friday night with his funny, warm, and generally inimitable tales of an incredible musical life. He even sat down (but just barely) at the vintage upright to bang out a dead-on homage to Jerry Lee Lewis, playing “I’m On Fire,” a tune that the songwriter composed at the tender age of 16 and that was later recorded by the Killer himself.
Richard talked about his many hits and the artists that covered them, about working in the famed Brill Building (alongside such songwriting titans as Lieber & Stoller and Goffin & King), and about one amazing should-have-been hit — an infectious Byrds-like number called “Beat the Clock” that bombed in the US (and everywhere else), but topped the charts in Finland, ultimately becoming something like that nation’s second national anthem.
The premiere of Duncan/Channon’s monthly Toast of the Tip speaker series, it was nothing less than a masterful performance from this veritable legend and concluded with a well-deserved three-minute standing O. And while more Toasts of the Tip are on the way, it’s clear that the bar — like the agency’s penthouse lounge (not to mention some of its patrons) — is now exceptionally high.
Work + News
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.