Tip Events

Give ’em enough cowbell: Sandy Pearlman at the Tip

Toast_17_SandyPearlman_diptych

As one of the first real rock critics, for Crawdaddy, the first real rock magazine, he invented heavy metal — or was the first to apply that phrase to music. As producer and manager of the Blue Öyster Cult — a band he helped assemble and that was named for one of his poems — he put the umlaut into rock and then put the cowbell into “(Don’t Fear) The Reaper,” satirized by Christopher Walken on SNL. As producer, he oversaw the recording of the first Clash album released in the US, Give ’em Enough Rope. As manager, he guided Black Sabbath in the Dio years, putting them together with BÖC for “Black &; Blue,” the first double-headliner rock tour. As both producer and manager of the Dictators, whose first album preceded the Ramones by more than a year, he pioneered punk. As producer of Dream Syndicate, he pioneered LA’s Paisley Underground. As a lyricist, he contributed dozens of songs to Blue Öyster Cult records, including the epic poem-cycle that became their Imaginos album. He was president of 415 Records, home to Romeo Void and Pearl Harbor and the Explosions, among others, and founding vice-president of the alt rock website, e-music.com. Today he is a professor at McGill University in Montreal and a sometime visiting lecturer on the future of music at Berkeley, Stanford, Harvard, SXSW and, on February 25, 2011, at Duncan/Channon’s own insitute of higher learning, the Tip.

Work + News

Vaccination: our state’s best shot

As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.

Animating anti-smoking

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InnovAsian: The Next Generation

DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.

Kona Brewing

Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.

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Two female presenting teens are at a table in a school library. One female with dark curly hair is sitting down with her back to the frame. The other is standing over the table with SweeTarts gummies in both hands and smiling.

SweeTARTS' Be Both is back

After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Action shot of a pink nike shoe as it hits the concrete. The person wearing the shoe is running. A pink Rakuten logo appears above the shoe as if it popped out from her shoe indicating the runner is a Rakuten user.

Rakuten

Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.

StubHub

Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

This way to health insurance

Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.

Kettle Brand

The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.