The Tip Post
Curiously, it was the would-be assassin who immediately assumed ownership of the Plumpot-Brambley residence, at the intersection of San Ignacio di la Sangre Alley and San Somme Street, suggesting that it was the blacksmith himself who tipped the Governor to the plot against his bastard daughter. In any case, the lucky smithy, a Russian by the name of Leonid Davidovich Ivanovich, turned the residence into a rooming house, restaurant and publick house, which he dubbed the Dom Pribaltiskaya, but which instantly became known among local wags as “La Punta.”
Or “The Typ.”
Three times over the next 21 years the Pribaltiskaya burned down — twice as a result of the carelessness of Ivanovich, who, when the pub business didn’t quite take off financially, had installed his blacksmithing business in an adjoining wooden shed. The third conflagration, which consumed the Russian himself, occurred during the “Panick of 1807,” when citizen vigilantes, armed with torches, decided that Ivanovich’s now-infamous rooming house, a known place of prostitution, was responsible for the spread of the Black Plague.
The Black Plague of San Francisco, of course, turned out to be a tragic misdiagnosis, a mass hysteria entirely a function of the poor hygiene of 19th century residents, who failed to understand that the dark, greasy spots that arose on their exposed arms and faces were actually deposits of carbonized animal fat settling over their community from the smoke-belching tanneries of Castro Street (then known as “Leathertowne”). Mistaking these for symptoms of Plague — while, conveniently enough, nursing a deep-seated suspicion of Russians — the crowd’s attack on Ivanovich was almost pre-ordained.
Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Keepin’ it real in HR
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.