History of The Tip
Or should it be quote-unquote “Sealane Properties”?
Because a Freedom of Information Act request clearly shows that the company was founded by the CIA as a front for a pilot project to warehouse munitions destined for East Asian anti-Communist insurgents in commercial properties up and down the West Coast. Apparently, the project lasted three years before it dawned on CIA planners that they were putting a goodly amount of their taxpayers at substantial risk, every day. Subsequently, according to the heavily redacted government document, the munitions were hauled away by dead of night in unmarked trucks to a Colorado facility, and no one ever knew the better (until, perhaps, now). A current Sealane executive, when asked to comment, laughed it all off, offering a somewhat weak denial in a fumbling attempt to reassure current tenants: “Ha-ha-ha, those days are long gone, long gone — actually, those days never were. Actually, no comment.”
It’s said by some old-timers at the Adam Grant Building that when the wind isn’t blowing too hard and the sun is out you can still smell the gunpowder.
Like Captain Plumpot-Brambley, the law-skirter who started it all, Sealane, by all appearances, has gone legit. They have also made an earnest, even heroic, effort to redress the wanton and widespread neglect of the Sandoz-Cedalia years. But it has literally taken decades to completely clean up the damages, repair the infrastructure and force out the financially tentative, socially marginal, semi- and fully-criminal enterprises that had effectively taken over the building — stripping it of copper pipe and wire, no less than operating capital — and to finally make the place amenable to well-respected firms like Duncan Channon.
Previous · Chapter 12
The phall after the Phall
Next · Chapter 14
Genesis and true meaning of “just the tip”
Work + News
Croom talks director role with Adweek
DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.