History of The Tip
For the last 20 years of his life, Adam Grant had used the Tip as a private men’s club, with membership limited to 100 of his nearest and dearest. After the restoration, Adam Grant’s heirs sold the building, and the Tip remained a private gathering place for the new owners, a somewhat shadowy group about whom history records very little — except that they were Masons. In any case, if anyone had wanted to recapture the glory days of the bar, the Volstead Act arrived in 1919 to put a stop to it.
A Langhorne or a Grant would have turned the inconveniences of Prohibition into a brand new excuse to party. But the Masons evidently lacked such instincts. Accordingly, the Tip went dry. Over the next three decades, the one-story elevator was bricked over, and the room itself left to the city’s soot and spiders. And the Tip went mostly forgotten by all.
Except for one guy.
The year was 1950. Birth of the Cool. Opening days of post-war prosperity. In music, Big Bands were done, and the heppest of the hep had turned their attention to the West Coast, where players like Stan Getz and Ernie Fathom had picked up the gauntlet of cool jazz, as thrown down in the Big Apple by Miles Davis, and run with it. Big time.
One of those fans was named Mickey Haff. And when he bought the Adam Grant Building off the stolid Masons, for him it was all about the Tip. Not only did Mickey know at least some of the history, not to mention the legend, he was excited about extending that legend into the modern era. Mickey’s vision was of a semi-private club, with a membership culled from friends, fellow jazz fans or anyone else he thought was fun, hosting semi-private performances by Miles, Bird, Getz, Fathom and Antell — the cream of contemporary (mostly cool, mostly west coast) jazz. Like so many of the super-fans, Mickey didn’t play an instrument himself. And like so many of the super-rich, Mickey, California’s biggest Cadillac dealer, had more or less lost touch with reality.
According to an exhaustive profile in Downbeat magazine, Mickey poured money into the Tip — $110,000 (in 1950 dollars; $27.9 million in 2008 dough) — adding a spectacular tufted-leather bar, four chandeliers, a giant antique mirror edged in silver, a “wine cellar in the sky” filled with the finest of France, Italy and Spain, handmade flocked wallpaper from Belgium, an eye-popping black-and-white floor and a “moonroof to let in the stars.” He restored the Tip’s famed silver-tin ceiling and got the crazy, little one-floor elevator to work again. The room shone like a jewel, like the legend it deserved to be.
And then Mickey caught a Constellation to New York to personally book Miles for the opening.
Previous · Chapter 9
Hail the great erector
Next · Chapter 11
“H” to the “M” to the “K”
Work + News
Croom talks director role with Adweek
DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.