After years of “temporarily” working in Marin County, Duncan/Channon has now occupied its beautiful new top-floor offices at 114 Sansome Street in downtown San Francisco. D/C’s world headquarters encompasses the entire 14th floor of the Roaring Twenties -era Adam Grant Building, as well as a smaller 15th floor penthouse, accessible by private elevator, that is being converted (god help us) into “The Tip,” a fully operational lounge, complete with wet bar, wine cellar and rooftop cigar salon.
The agency plans to celebrate the grand opening of The Tip, as well as the epochal move to San Francisco, at a sedate and dignified D/C soiree on Friday, March 28, from 5 to ???
By the way, opening day at the new space, March 3, saw the return of the D/C bunny, first sighted skateboarding through the agency’s Bad Decisions holiday party in November. Other than that, the transition has been exceedingly smooth — well, except for phone numbers not getting transferred, the building manager questioning the movers’ insurance and the ultra-cool, custom-built, orange and white Steelcase reception desk not showing up.
Work + News
Croom talks director role with Adweek
DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.
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As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
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SweeTARTS' Be Both is back
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CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.