First: Creative Review, the prestigious British journal of “Advertising, design and visual culture,” selected D/C’s identity and packaging for Farrier for the magazine’s 2011 annual. Farrier is a division of Jackson Family Wines, the ultra-premium division of Kendall-Jackson.
Next: Farrier took Best of Show at the 2011 SF Addys.
Now: Last night, in the 2011 One Show, D/C (alone among SF agencies, if we may be so crass) grabbed a Bronze Pencil for Design for the mighty Farrier. Ups (again) to Patrick Nistler and the whole D/C wine team.
D/C’s smart, charming and evocative packaging for Farrier wine, part of the high-end Jackson Family Wines (part of Kendall Jackson) took one of three Best of Shows Saturday night at the San Francisco Addys. Not only did the agency create the labels for both the red and the white wines, D/C’s wine team, including designer Patrick Nistler, developed the entire brand from scratch, drawing on the history and lore of the local area. The wine deserves the great packaging, but the packaging certainly deserves the prize. Salud.