Flavors Hook Kids
With the explosion of teenage vaping to epidemic levels, The California Tobacco Control Program (CTCP) sought to expose the tobacco industry’s deceptive strategy to hook young users; irresistibly flavored products that hide in plain sight.
Upwork
As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism, and inspire them to make their first hire on the platform. Since this was their brand’s first significant foray into advertising, they knew they had to go big to get noticed.
Diamond of California
Stuck in a commodity category. Stuck with low brand awareness. And stuck with a 30% premium price tag. Our mission was to fix the awareness problem and justify the premium price.
Kettle Brand
At a time when wannabe competitors were trying to get on their natural chip tip, Kettle Brand answered back with an irreverent, progressive ad campaign: “Stirring the Pot.”
