Diamond of California
Stuck in a commodity category. Stuck with low brand awareness. And stuck with a 30% premium price tag. Our mission was to fix the awareness problem and justify the premium price.
Kettle Brand
At a time when wannabe competitors were trying to get on their natural chip tip, Kettle Brand answered back with an irreverent, progressive ad campaign: “Stirring the Pot.”
StubHub
Introducing the obnoxious mini-me who lives inside you — and the new, improved StubHub that unleashes the little hellraiser.
California Tobacco Control
The first task was to address vaping, sales of which were skyrocketing, especially among kids.
