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As good a story as a big deciduous talking tree, and its ad agency creators, could ask for, today’s Forbes article explains — with verifiable, off-the-charts consumer numbers — that StubHub’s Ticket Oak is an extremely hard worker. #thanksforbes #thanksticketoak

Yep, he’s back. After a triumphant premiere this spring (prompting a herculean leap in StubHub sales and a feature story in the Wall Street Journal), the oddly loveable, endearingly terrifying Ticket Oak returns and, this time, he’s doling out primo football tickets. Watch for him all over ESPN as well as Saturday Night Live, Monday Night Football, The Tonight Show and more. And while the spot’s pretty weird, it’s about to get a whole lot weirder. Stay tuned.

Adweek likes it.

Are you ready for some football (commercials)? Tune in to ESPN and elsewhere on your cable dial tonight to see the first post-NFL-lockout spot from the world’s largest ticket marketplace — and cherished Duncan/Channon client — StubHub. Print and out-of-home to come soon.

The first national campaign from the world’s largest ticket marketplace, StubHub, premieres this evening with a primetime spot on ESPN’s telecast of Opening Day. The integrated campaign from D/C features TV, print, outdoor and wild postings and touts StubHub as the place to get dream tickets for sports, concerts and more. And what do dream tickets afford the holder? Why nothing less than a dream experience, of course.

A concert TV spot, complete with flying, pyrotechnic-laden drum platform, was created in addition to the baseball spot and both will run on the major networks as well as Bravo, E!, ESPN and Comedy Central. Accompanying print ads can be found in Rolling Stone, Sports Illustrated, People and Esquire. And digital out-of-home and wild postings will be present in most major markets with a large presence in Times Square.

View the full case study.

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