New Birkenstock campaign sells out Arizona

(UPDATE 7/27: Turns out that industry bible, Communications Arts, is also talking about D/C’s new Birkenstock campaign today. Just sayin’.)

Nothing to do with illegal immigration or majestic cacti. This Arizona happens to be Birkenstock‘s famous two-strap sandal, and, last month, due to bold new print work from those fab fetishists at D/C, it completely (if temporarily) sold out. For perhaps the first time in its 236-year history, the venerable German footwear maker had to scramble to replenish inventory on its signature product. First indications that the campaign would be a winner came last Spring when it also helped to drive one of the biggest ever sell-ins for the brand’s women’s fashion shoes.

For women, this new campaign celebrates the fashion side of Birkenstock. For men, it’s about the outdoor lifestyle. But all the new ads use striking photo/illustration collages to encapsulate each sandal’s unique personality (sure, shoes have personalities — ask Burke Andrews) and then to tell a deeper Birkenstock story — about respect for nature and the healthy life. The illustrator was Amy Guip. The women’s ads are running in Marie Claire, ReadyMade, Budget Travel and other fashion and active-living magazines. The men’s ads can be found in, among other pubs, Men’s Journal.

See all six below and visit Flickr for full-size images.

Birkenstocks evoke impulse control issues in fashion animals, others

We all know Birkenstocks are good for you. But sometimes we need to be reminded that they also look good on you — and sometimes a little bird can do just that.

For Spring, ’09, the venerable German sandal macher, pulled out all the fashion stops, with new colors and looks meant to once and for all put to rest the notion that anti-fashion has to be funky. Then they invited D/C to communicate this shift to a marketplace that has some deeply ingrained ideas about the brand.

Whereupon D/C tossed the ball to, among others, a monkey, who seems to have nailed it. Go, monkey.