“Turn Down” helps DriveTime turn up

Tina, Tara and the green rescue van are at it again in three new spots for DriveTime — including (if you’re paying attention) one bumpin’ a lil “Turn Down for What.” The loopy ladies are once more putting wheels under peeps who’d previously been locked out of car-buying entirely. This is D/C’s third set of commercials for the Phoenix-based client, which operates 130 dealerships nationwide and has seen sales leads bumpin’ up more than 30% since the start of the campaign.

Episode II: Return of the Rescue Squad

Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Forgoing downscale sales tactics and downbeat credit messaging, the spots were a radical departure from anything the client had done before. And the results were just as radical:

Double-digit sales growth across all markets during the Polar Vortex when almost every other player — used or new — was reporting losses.

Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees.