Redhook Brewery has picked Duncan/Channon as its agency of record, leading strategy, creative and media efforts. This marks D/C’s second brand from leading brewer, Craft Brew Alliance.
“Throughout the search process, Duncan/Channon demonstrated deep strategic thinking and creativity, along with a profound understanding of Redhook’s brand, values and vision — we’re pumped to have them on board as our creative partners and can’t wait to evolve the brand together,” said Karmen Olson, Redhook Brewery’s brand manager.
The first campaign is expected to launch in Redhook’s home market of Seattle this summer.
The California Tobacco Control Program, the state program who works to reduce the health impact and premature deaths due to tobacco use, has selected D/C as its full-service ad agency of record after a comprehensive review. The contract, which began this month, covers advertising strategy, creative and media, and runs for up to five years.
Over the past two decades, the CTCP has proven remarkably successful, helping reduce California adult smoking rates by half, to 12% — the second lowest in the US.
Said D/C CEO Andy Berkenfield: “As Californians, as parents and – some of the team — as cancer survivors, we couldn’t be more honored and excited to collaborate on this great cause with this enormously successful CTCP team.”
And if, befitting the seriousness of the task (and the seriousness with which we take it), this announcement seems uncharacteristically sedate, it’s only because you can’t see us all jumping up and down.
After an extensive review, Kona Brewing Company has selected Duncan/Channon as agency of record. D/C will lead all strategic branding and creative efforts with the goal of accelerating the growth of this pioneering craft beer brand from Hawaii. The work will include an integrated national marketing campaign, including TV, digital, out-of-home and other traditional and non-traditional media, that launches in second quarter, 2014.
“We wanted a team that would not only bring the best creative and strategic approach, but also truly understand the Kona brand and where it comes from,” said Robert Rentsch, Senior Director of Brand Marketing, at Kona Brewing. “Duncan/Channon demonstrated a rich appreciation and understanding of Hawaii, along with a deep spirit of collaboration. We’re delighted to find such a strong partner as we put our largest media investment behind this fast-growing brand.”
Said ECD Parker Channon: “With parents in the restaurant business in Hawaii, I couldn’t be more excited about Kona Brewing, a brand I know well and enjoy often – albeit responsibly. Mahalo, from all of us.”
Finally, it can be told: after an extensive review of agencies, Sephora, the world’s best-known specialty beauty retailer, selected Duncan/Channon to design the website for its new Marc Jacobs Beauty collection. The site goes live on August 9, 2013, while a teaser site, also designed by D/C, launched in May.
“The Duncan/Channon team came to us with the most inspiring site concepts and demonstrated a deep understanding of what we want to accomplish, “said Connie Young, senior marketing director for Sephora. “I truly feel that they are an extension of our team.”
Said Mike Lemme, D/C partner and chief creative officer, who, along with creative director Andrea Bozeman, is leading the Sephora team: “To be working on a major design project with two major brands world-famous for design, Sephora and its partner Marc Jacobs International, is a designer’s dream. Add in that this assignment is another validation of D/C’s digital chops and integrated strategy, and you’ll begin to understand how proud and excited we are.”
With over 94 dealerships across the country and half-a-million cars sold, DriveTime is the largest auto dealer helping consumers buy a great used car with or without great credit. After a comprehensive search driven by Pile & Company, the acceleration-minded company signed Duncan/Channon, the original pedal-to-the-metal agency, as its strategic and creative partner. And the agency, already developing a new DriveTime TV and radio campaign for early 2013, is pumped.
Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.
The friendly, but efficient, new ID illustrates the power of “You+Marqeta,” as the company and its card add to a consumer’s purchasing capacity across a range of categories. The new site, among other functions, has to quickly educate consumers about the company’s novel approach, while communicating a series of offers and quantifying each user’s point total. And that’s just on the consumer side. The website also has to address the educating and enrolling of businesses. The biggest UX challenge was taking this large amount of complex information and making it appealingly simple, as easy as a trip down the supermarket aisle.
Said Palms Director of Advertising Alana Litavis: “While we were initially drawn to Duncan/Channon for their category experience with brands like Ritz-Carlton and Tahoe South, the creative product the team delivered solidified our thinking and, in the end, made our decision.”
In conjunction with a thorough remodeling of the property, the agency will help the brand reposition itself to a more affluent target and develop a new campaign touting the image overhaul.
“To get an opportunity to tackle a brand as powerful and provocative as the Palms is why we do what we do,” said Parker Channon, Executive Creative Director. “We can’t wait to help usher in a second era of success for this iconic destination.”
The new campaign is expected to launch this fall with TV, print and out-of-home, but the creative will ultimately filter across all media and even onto the property itself.
Everyone in the music biz knows that when you want the best in sound reinforcement, starting with the industry’s most innovative speaker systems, Meyer Sound is your move. For more than 30 years, Berkeley-based Meyer Sound has set the standard for sound in recording studios, big arenas, small halls, churches, theaters and cinema, around the world, creating breakthrough systems for Francis Ford Coppola, the Grateful Dead and Metallica, among many others. Everyone in the music biz also knows that there’s only one agency with its own record label (i.e., Tip Records) and a history in music going back to the dawn of time.
So when Meyer Sound went looking for help in reinforcing its own business and making further inroads into new markets, turns out there was a match made in heaven just across the bay. Now proud agency of record, D/C will be working on digital and print creative, collateral and media planning and buying for Meyer Sound. And that sounds perfect.