Judge Rachel Pasqua pretty much hit the nail on the head when she described the interface, created for the new generation of Hard Rock Cafes, as “an innovative combination of social and touchscreen technology with a tactile twist on the old restaurant booth jukebox that lets users thumb through the memorabilia and cast their vote for the next video.”
Also honored in the CA Annual is the Rock Wall™, a sister project designed and developed by Obscura Digital which, like the booth interface, builds on the D/C-created Hard Rock memorabilia website. Big ups to them, to D/C’s development partners at Vertigo, and especially to Joe Tenczar and the Hard Rock team.
More Hard Rock interactive here. The complete Hard Rock rebrand story here.
This just in: Duncan/Channon has been awarded two prestigious National ADDY Awards, for the much-honored, Deep Zoom-based Hard Rock memorabilia website (plus embeddable widget) and our own new, blogalicious site. Competing against, well, just about every ad agency in the entire ad universe, digital and analog, all of whom had received either silver or gold in regional ADDYs in order to qualify, D/C took home hard-earned silvers in the categories of Consumer Website and Interactive Self-Promotion. Hooray for brilliant ADDY judges.
Microsoft has officially launched a Seadragon app for the iPhone. Which means you can now browse high-resolution photo collections on your iPhone — including the Hard Rock memorabilia collection (as seen on the Hard Rock memorabilia website, conceived and designed by D/C and built by Vertigo).
So if you’re out and about and overcome by a sudden and insatiable need to see Morrison’s ripped leather pants, you totally can. Here’s how:
1) Install the Seadragon app on your iPhone. 2) Open the app. 3) Hit the plus button in the bottom right. 4) Select RSS Feed. 5) Enter this URL: http://memo.hardrock.com/seadragon.xml 6) Hit Done.
Alas, with this initial release, there is no way to view the memorabilia stories, videos or metadata on your iPhone, just the stuff itself. But, of course, you can still see all that and more at memorabilia.hardrock.com.
Ellas McDaniel is one of the handful of guys who invented the thing we now call rock ’n’ roll. If there’s a band in creation that hasn’t played his enduring beat, we’ve never heard of them. And with his cowboy hat, custom box guitar and sexually insinuating lyrics, he also helped invent the persona of the rock ’n’ roll badass. So it was only appropriate that, when Bo Diddley headed off to rock ’n’ roll heaven two weeks ago, Hard Rock, which owns so much of his stuff (including his first, homemade guitar, pictured above), put out a tribute ad. This is it, conceived and created by D/C.