The full, rich, and, if we say so ourselves, beautiful Marc Jacobs Beauty site, designed by Duncan/Channon, is now officially up and running, replacing our lovely teaser site. The site is responsive and very social-oriented and reflects Marc Jacobs’s inspirational spirit and intense involvement with this line. Also launching today, coinciding with New York Fashion Week and Marc’s prominence there, is the global, D/C-created Marc Jacobs Beauty digital ad campaign, with, among other units, banner roadblocks and takeovers on nymag.com and style.com, as well as ongoing email. So if you’re in the market for cool cosmetics, be sure to stop by our cool new site.
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Finally, it can be told: after an extensive review of agencies, Sephora, the world’s best-known specialty beauty retailer, selected Duncan/Channon to design the website for its new Marc Jacobs Beauty collection. The site goes live on August 9, 2013, while a teaser site, also designed by D/C, launched in May.
“The Duncan/Channon team came to us with the most inspiring site concepts and demonstrated a deep understanding of what we want to accomplish, “said Connie Young, senior marketing director for Sephora. “I truly feel that they are an extension of our team.”
Said Mike Lemme, D/C partner and chief creative officer, who, along with creative director Andrea Bozeman, is leading the Sephora team: “To be working on a major design project with two major brands world-famous for design, Sephora and its partner Marc Jacobs International, is a designer’s dream. Add in that this assignment is another validation of D/C’s digital chops and integrated strategy, and you’ll begin to understand how proud and excited we are.”
It’s not surprising that Marc Jacobs, the shining light of American fashion, guards his brand closely. It’s also not surprising that his new partner, Sephora, wants to move some units. Put them together in banners and email that not only work hard, but look great doing it.