Jackpot: D/C wins Palms

Duncan/Channon has been picked to lead branding and advertising efforts for The Palms Casino Resort in Las Vegas.

Said Palms Director of Advertising Alana Litavis: “While we were initially drawn to Duncan/Channon for their category experience with brands like Ritz-Carlton and Tahoe South, the creative product the team delivered solidified our thinking and, in the end, made our decision.”

In conjunction with a thorough remodeling of the property, the agency will help the brand reposition itself to a more affluent target and develop a new campaign touting the image overhaul.

“To get an opportunity to tackle a brand as powerful and provocative as the Palms is why we do what we do,” said Parker Channon, Executive Creative Director. “We can’t wait to help usher in a second era of success for this iconic destination.”

The new campaign is expected to launch this fall with TV, print and out-of-home, but the creative will ultimately filter across all media and even onto the property itself.

Vegas: Howard Hughes vs. the giant shoe

See more photos on Flickr.

Every year, my husband and I join friends on a trip to the Viva Las Vegas Rockabilly Weekender. We go for the music. We go for the shopping. We go for the chance to not have passersby ask, “Hey, are they filming some kind of ’50’s movie around here?” when they see us gathered with our cuffed jeans and archaic hairdos. But one of our favorite reasons to go to Vegas are the strange museums.

This year, we made a stop at the Neon Boneyard, the field where old Las Vegas signs go to die. It was pretty amazing from a “I pretend I live in the past” perspective, but also from the perspective of a typography lover, because some of these signs are the very place where these typefaces were created (House Industries, I’m looking at you).

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