D/C keeps it real with new campaign for Ancestry.com

As anyone who has stayed up ’til 3 AM exploring it can attest (I’m looking at you, Bob Duncan), Ancestry.com is a fascinating and, yes, somewhat addictive experience. But while folks who’d gotten a taste were hooked, it seemed that the uninitiated didn’t know quite what was in store for them at the world’s largest online family history resource.

Enter a simple and compelling idea. Find people who are interested in their family history, but have never tried Ancestry.com, put them on camera and see what they discover. To bring their experiences to life, D/C enlisted the help of award-winning documentary filmmaker Sean Dunne. The result is sometimes poignant, sometimes funny and always totally real.

Look for D/C’s latest spots to roll out over the holiday break, complementing Ancestry’s existing work.

View the second spot after the jump.

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Ancestry.com picks D/C (this guy would be so proud)

D/C’s pretty proud, too, now that the world’s largest online resource for family histories, Ancestry.com, has tapped the agency to lead its creative efforts. The D/C team is developing a fully integrated campaign, including TV, digital, print and other media, set to launch in Q4.

With more than 2.4 billion individual profiles, six billion records and 24 million family trees, Ancestry.com is the leader in helping ancestral explorers in the US and overseas discover, preserve and share the histories of their families. Among its happy subscribers is San Francisco’s R. Duncan family, who were proud to discover this daguerreotype of great-great-great grandpa Benjamin “B.J.” Duncan (1834-1891), the caption to which reads (cross our hearts and hope to die): “So manly and handsome.”

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