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Redhook-Brewlab-identity

How do you get the next generation of craft beer lovers to take notice, to see you in a new light? The answer for Redhook wasn’t an ad campaign. The answer was an experience. A brewpub that put Redhook’s pioneering, innovative techniques on display. Named and designed by yours truly.

kona-brewing-co-bucket

After an extensive review, Kona Brewing Company has selected Duncan/Channon as agency of record. D/C will lead all strategic branding and creative efforts with the goal of accelerating the growth of this pioneering craft beer brand from Hawaii. The work will include an integrated national marketing campaign, including TV, digital, out-of-home and other traditional and non-traditional media, that launches in second quarter, 2014.

“We wanted a team that would not only bring the best creative and strategic approach, but also truly understand the Kona brand and where it comes from,” said Robert Rentsch, Senior Director of Brand Marketing, at Kona Brewing. “Duncan/Channon demonstrated a rich appreciation and understanding of Hawaii, along with a deep spirit of collaboration. We’re delighted to find such a strong partner as we put our largest media investment behind this fast-growing brand.”

Said ECD Parker Channon: “With parents in the restaurant business in Hawaii, I couldn’t be more excited about Kona Brewing, a brand I know well and enjoy often – albeit responsibly. Mahalo, from all of us.”

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