They’ve got the technology, inventory and financing to put you in your dream-mobile. That’s the message of Duncan/Channon’s three new DriveTime spots, the first of which launched nationally today. The campaign is the first by D/C for this new client, one of the largest used auto dealers in the world, and includes radio. The TV was shot at DriveTime’s Las Vegas dealership. @Radical was the production company and Rosey the director. Take ’em for a drive right here.
More after the jump.Continue reading “DriveTime rolls out”