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Last night at the sfBIG awards, DC’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field. “Wake Up” is an integrated effort, across TV, out-of-home, digital and point-of-sale, focused on the issues of e-cigarettes, especially among young people. Thanks to the brilliant judges of the San Francisco Bay Area Innovation Group and to our thoughtful and supportive client. And congrats to the entire creative, account, strategic and comms planning teams, many of whom can be viewed looking good and acting bad in the following funky video.

With a new commercial, two new digital videos, an updated website (StillBlowingSmoke.org) and a new outdoor campaign, D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine. In light of alarming new statistics that are highlighted in the TV spot, there’s a special focus on young people. And a perfectly ironic pop song.

Pixel Trophy

Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards. The award is for design and technology, and the agency won for StillBlowingSmoke.org, the website part of our comprehensive, integrated campaign for the California Tobacco Control Program. Huzzah for health. And us.

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Jackpot for D/C at the 2015 Healthcare Marketing IMPACT Awards, sponsored by Modern Healthcare and Ad Age, Thursday night in Chicago. It started with a silver in the video category for John Muir Health, a pair of golds for California Tobacco Control (CTCP) in the video and integrated campaign categories and was topped off with Best in Show for CTCP.

The John Muir silver was for the long-running “Be Heard” TV. The CTCP golds and the Best in Show were for the “Wake Up” e-cigarettes TV — those spots with the asterisks and vintage soundtracks — as well as for Wake Up interactive bus shelters, banners and billboards and the stillblowingsmoke.org site.

Big ups to two stellar clients. A smoke-free celebration shall ensue.



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The California Tobacco Control Program, the state program who works to reduce the health impact and premature deaths due to tobacco use, has selected D/C as its full-service ad agency of record after a comprehensive review. The contract, which began this month, covers advertising strategy, creative and media, and runs for up to five years.

Over the past two decades, the CTCP has proven remarkably successful, helping reduce California adult smoking rates by half, to 12% — the second lowest in the US.

Said D/C CEO Andy Berkenfield: “As Californians, as parents and – some of the team — as cancer survivors, we couldn’t be more honored and excited to collaborate on this great cause with this enormously successful CTCP team.”

And if, befitting the seriousness of the task (and the seriousness with which we take it), this announcement seems uncharacteristically sedate, it’s only because you can’t see us all jumping up and down.

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