Ah, summer. A time of road trips and bonfires and warm nights playing Truth or Dare. Tahoe South’s new campaign conjures up the wild-child spirit of everyone’s favorite vacation season, kicking off with a Facebook version of Truth or Dare. After all, sharing revealing truths and embarrassing photos is what Facebook was made for, right? That and, increasingly, travel inspiration. So if wistfully clicking through friends’ vacation photos is a favorite pastime, you’re not alone. Duncan/Channon’s Facebook app, created with development partner Noble Studios, enables summer shenanigans galore and reminds users Tahoe South is the decidedly wild side of the lake – the perfect place to relive summer as it ought to be.
D/C’s media plan is digital to the max, though the gauntlet-throwing dare to have a wild summer will be seen on TV and OOH as well. Building on the winter campaign, the work features another series of trippy (get it?) illustrations from Kustaa Saski, brought to life by ace animators Stardust. Look closely and you might see Bigfoot himself cavorting through the spot with water skiers and mountain bikers, tapping into summer nostalgia and daring viewers to find their wild side again in Tahoe South.
What do people want from their doctors? It starts with a little r-e-s-p-e-c-t. That’s what consumers told John Muir Health and, not coincidentally, what John Muir Health has delivered patients for decades. That insight is the basis for a comprehensive new campaign created by Duncan/Channon, JMH’s agency of record since July, 2010. The work is designed to reassure consumers, especially the moms who drive family healthcare decisions, that at John Muir Health patients are viewed as partners. Launching today, the effort ranges from TV, cinema and out-of-home to print, banners, mobile, Facebook and Pandora ads, and more. John Muir Health is one of California’s — and the nation’s — most highly-rated healthcare systems.
A new 60-second spot for CitrixGoToMeeting, launching today and created by D/C, points out that connection and collaboration can truly make a difference in the world. And, frankly, you might want to grab a tissue before watching. The commercial is part of a comprehensive national campaign across traditional and digital channels designed to both elevate the brand and drive trial.
“The work — much of it created while collaborating using GoToMeeting — champions the idea that a product can be both incredibly simple and powerful at the same time,” said ECD Parker Channon. D/C began collaborating with Citrix in early 2011 and has been working on strategy and brand story, in addition to TV, radio, print and interactive.