Jackpot for DC at the 2015 Healthcare Marketing IMPACT Awards, sponsored by Modern Healthcare and Ad Age, Thursday night in Chicago. It started with a silver in the video category for John Muir Health, a pair of golds for California Tobacco Control (CTCP) in the video and integrated campaign categories and was topped off with Best in Show for CTCP.
The John Muir silver was for the long-running “Be Heard” TV. The CTCP golds and the Best in Show were for the “Wake Up” e-cigarettes TV — those spots with the asterisks and vintage soundtracks — as well as for Wake Up interactive bus shelters, banners and billboards and the stillblowingsmoke.org site.
Big ups to two stellar clients. A smoke-free celebration shall ensue.