DCLA orchestrates award-winning social programs from paid to organic social, and tentpole activations to influencer partnerships. With each social media engagement, DCLA brings a level of experience, creative strategy and social acumen that few agencies can deliver.
Contact the DCLA team to learn how we can help enhance your brand’s social media presence and overall marketing impact.
Social media can be your secret weapon. We can help.
Are your goals to deepen brand engagement? Amplify advocacy? Drive purchase intent? We believe social media has the power to do it all. But not without the right partner. With DCLA you’re engaging a senior team with years of experience and proven results.
Our best work is accomplished when our clients understand the deep value of social media and allow us to think boldly about how the strategy fits into the brand’s overall marketing plan.
Citibank asked us to help launch their new Citi Double Cash card. We enlisted the help of YouTube superstar devinsupertramp and created the #Incredouble campaign. Highlighting the card’s duo reward structure, Devin created a crazy duo video combining hot air balloons and bungee jumping. After over a million viewers devoured that content, we invited them to pitch their own duo ideas with Devin bringing the winner’s idea to death-defying life. In the first 60 days, 25 million impressions were generated with press mentions across the country. The videos tallied three million YouTube views, 30,000 likes and 2,000 comments — with 74% positive sentiment, 22% higher than Citi’s average engagement score.
e.l.f. Cosmetics Beautyscape Bahamas
As e.l.f.’s influencer and experiential agency of record for the last five years, DCLA has spearheaded programs and activations for e.l.f. that help them stay at the top of the mass cosmetics industry. One of our hero programs Beautyscape Bahamas was a social contest targeting breakout makeup enthusiasts ready to cross over into the world of sought-after beauty influencers. Entrants submitted their best beauty looks to compete for a weekend getaway and share their love of beauty with e.l.f. We then took Beautyscape to the next level by adding a career-making opportunity — offering the winning team an opportunity to collaborate with e.l.f. on a capsule collection sold in Target and elfcosmetics.com. The Retro Paradise collection launched in the summer of 2020 and quickly rose to the top of e.l.f.’s top-selling SKUs.
SweeTARTS Be both
DCLA set out to re-introduce the iconic SweeTARTS brand and its new portfolio of treats to a new generation of candy-lovers. SweeTARTS are known for their unique collision of flavor, texture and color so we leaned into the brand positioning of Be both—designed to speak to Gen Z’s embrace of duality and fluid identity—and turned it into a robust social media content strategy that included influencer support, custom content, and events. Since launching ‘Be both’ in 2019, the SweeTARTS brand experienced significant growth in retailer distribution and consumer sales.