The campaign’s signature graphic — that ominously vague asterisk — along with the mysterious photos and darkly ironic headlines carry through the print and outdoor, of course. Which includes a bus-shelter wrap with an interactive part that lets you enter your email to receive a printable version of the creepy poster.View case study
As our research for John Muir Health demonstrated, patients want to be heard, especially the women who make the call when it comes to family medical issues. Clients want to be heard, too — and they are, via station dominations, 30-sheets, transit, print, digital and more.View case study
Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
DC’s thrilled to announce that Gary Stein joins us today as our first chief integration officer. He’s here to accelerate collaboration between our strategy, media and expanded creative team, which now includes experiential and influencer experts thanks to our recent acquisition of A2G.
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.