Print and outdoor

CTCP-ecig-Wild-Posting_0000_Layer Comp 1 CTCP-ecig-Wild-Posting-3

California Tobacco Control Program

The campaign’s signature graphic — that ominously vague asterisk — along with the mysterious photos and darkly ironic headlines carry through the print and outdoor, of course. Which includes a bus-shelter wrap with an interactive part that lets you enter your email to receive a printable version of the creepy poster.

kona-workhardplayhard-ooh-1580 kona-OOH-happy-hour

Kona Brewing

The wit and wisdom of Hawaii, now available, in the person of Hawaii’s first craft brew, to a way too stressed-out Mainland. The print and outdoor picks up on the attitude — and dialogue — of the TV spots.

Stride-Rite-B4C-05 Stride-Rite-B4C-06-alt

Stride Rite

They’re muddy and messy and totally adorable. But for nearly a century, this photo-centric campaign argues, one brand has been there to both celebrate their childhoods and help everyone make it through. Paradox has never been so pretty.

View more Stride Rite work

blurb-print-ad-wedding blurb-print-ad-haircut blurb-print-ad-hotsprings

Book of life

Make memories even more memorable with a gorgeous custom book from Blurb. Print (of course) plus digital that clicked big with consumers and award shows.


Playing chicken

Circus sideshow art makes Rex Goliath, the wine company with the giant rooster mascot stand out among the industry’s burgeoning barnyard full of critter brands.

View more Rex Goliath Wines work

tahoe-south-wild-side-billboard-winter tahoe-south-wild-side-bus-wrap

Escape to Toontown

Bus sides and boards (analog and digital) urge Californians to get in touch with their inner cartoon creature at a magical mountain lake. (And they do, in droves.)

birkenstock-print-bern birkenstock-print-gizeh birkenstock-print-madrid

Foot fantasy

While Birkenstock is not generally known for being fashion-forward, when the agency put some pristine feet into these fantastical photo-illustrations, a record amount of shoe buyers beat a path to their stores.

View more Birkenstock work


For those about to rock

Hard Rock not only needed to say “rock ’n’ roll restaurant” in 64 languages, but to say that rock ’n’ roll restaurant is more than just a place to eat. Worldwide outdoor and print.

Sanita_poster_bacon-alt-tone Sanita_poster_vikings-alt-tone Sanita_poster_coziness-alt-tone

Hyping hygge

Danes — like our client Sanita — are so into the nuances of comfort  they have a special word for it. Hygge. The first consumer campaign for this leading Danish clog maker translates that into words and pics Yanks might grok.

View more Sanita work


The ears have it

As our research for John Muir Health demonstrated, patients want to be heard, especially the women who make the call when it comes to family medical issues. Clients want to be heard, too — and they are, via station dominations, 30-sheets, transit, print, digital and more.

Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player. Poised to continue the brand’s successful awareness-building, watch for the commercials all up and down your TV dial and across the digital universe.

Tobacco flavors that seem fun and vaping devices that look like tech gadgets have led teens, and even parents, to underestimate the damage of nicotine. Most people know it’s addictive. But addiction is only the beginning. Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.

DC’s thrilled to announce that Gary Stein joins us today as our first chief integration officer. He’s here to accelerate collaboration between our strategy, media and expanded creative team, which now includes experiential and influencer experts thanks to our recent acquisition of A2G.