Cheney, that is. Our esteemed VP was the subject of a recent ad, postcard, DM package and email for CREDO Mobile, created by D/C. CREDO’s mission for the last 22 years has been to support progressive causes, in part through donating a percentage of revenues to progressive nonprofits (ACLU, Doctors without Borders, Greenpeace, etc.). And what they wanted to point out to progressive folks still using other mobile phone companies is that this may not actually be the neutral choice consumers think it is, that some of those other providers are in fact sending political donations to crazy right-wingers — including the aforementioned Dick. Of course, there was no other way to approach this topic but with humor, and today CREDO received the following missive from one of their long distance customers:
To whom it may concern:
As a long term Working Assets (now CREDO) customer, I just have to send you a note to tell you how much I love, love, LOVE your new ad campaign. I received the “Did your phone help elect Bush/Cheney” postcard mailer and not only laughed for 10 minutes, but took the thing to a party this afternoon and shared it with a large group of friends. I’ve worked in marketing for 15 years and never worked for a company that had the you-know-what to send such an honest, irreverently funny, and effective marketing piece. Your marketing department should be commended as should the people that supported using this campaign. BRAVO, BRAVO, BRAVO!!!
Signed a happy, loyal customer!!
P.S. Keep up the great work!