Work + News

Experiential

Before experiential marketing even had a name. DCX (formerly A2G) was establishing relationships between brands and consumers across the country and around the world.

e.l.f. Cosmetics | Coachella

e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

Nabela Noor for e.l.f.

DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.

Jkissa collab with e.l.f.

Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.

Gap

With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.

Citibank

Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.

Shiseido relaunches

What better venue to make a grand re-entrance than Fashion Week? Shiseido’s pop-up experience drove huge engagement, reintroducing the brand in style.

Kettle Brand

The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.

Crunch time for Kettle Brand

At a time when wannabe competitors are trying to get on their natural chip tip, Kettle Brand is answering back with an irreverent new ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag.

Sephora

To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.

X rated tops

Last night at the Clio Image Awards at New York’s Plaza Hotel, Duncan/Channon won top honors for a mass-market website for its design of the Formula X site for Sephora. It’s not the first award for the Formula X project, but it is the first in which D/C work shared the stage with Heidi Klum and Tim Gunn.

Nintendo

We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.

Gap | Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

Gap “Be Bright”

Once a Gap staple, the classic tee’s luster was fading. Our answer was to connect their tees to another classic: the concert tee.

Hard Rock

Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.

Gap | 1969 Pico de Gap

Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.