Hard Rock has a cafe at the brand new Yankee Stadium, and, along with the prime real estate, gets thirty seconds every game in front of 50,000 fans on the hi-def Jumbotron. Not surprisingly, they tossed the opportunity to agency of record, D/C, which cooked up a modern mashup of the old chestnut “Take Me Out to the Ballgame” as sung by New York-area rock stars.
The spot was mostly shot at the stadium the day before it opened. And the musical cast included Darryl “DMC” McDaniels, en route to a plane to Cleveland for his induction into the Rock ’n’ Roll Hall of Fame; Bronx native and Yankees fanatic Ace Frehley of Kiss; Scott Ian of Anthrax; Little Steven Van Zant; the Bacon Brothers (Kevin and Michael); the Dictators’ Handsome Dick Manitoba, another Bronx-bred Bombers fan; and Bernie Williams, the retired Yankees star — and hot-shot guitarist — now making his own promising play for rock stardom.
In addition to the scoreboard, the spot will be aired on the TV systems at both the Yankee Stadium and Times Square cafes.
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
California Tobacco Control Program | Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Another sweet new client
If you missed it in Adweek and Ad Age, DC went to the Black Forest and hit the gummy bear motherlode.