Person
As head of DC’s social purpose practice, MJ brings a deep understanding of how consumer expectations, social media and politics are transforming the role of brands as citizens. She’s so passionate about the opportunity for brands to power social progress, in fact, that she’s the one who dreamed up the idea of building a dedicated practice within the agency to develop social purpose strategy and programs for clients. She racked up bonus points for pitching the idea over beers. MJ hails from agencies including EVB, R/GA and Mekanism, where she worked on Wrigley’s, Microsoft, and Alaska Airlines, and also brings brand-side perspective from copywriting roles at Gap and Levi Strauss & Co. In her pre-advertising life, she earned an MFA in Creative Writing and Literature and earned her all-time favorite nickname, The Bullsh*t Detector.
Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
InnovAsian
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Keepin’ it real in HR
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.
