While one supposes it’s important to tell you that Leslie Diard is our deeply experienced communications planning director, one can barely wait to say that she started her professional life as a purchasing agent for Shell Oil in Houston, wore a hard hat to work and frequently visited offshore drilling platforms. Since then, Leslie has veered sharply toward the marketing mainstream, serving as a media supervisor at Foote, Cone & Belding/San Francisco, as a VP, group account director, at Hawk Media and as media director at Swirl. Her pre-DC client experience includes Taco Bell, Dreyer’s Ice Cream, MGM Grand Hotel & Casino, Pearle Vision and The Wine Group. And at DC, she oversees a communications planning department that has over the years been responsible for the planning and purchasing of media for, among others, StubHub, John Muir Health, Tishman Speyer, Clos du Bois, the Palms and Hard Rock. Leslie has an MBA from the renowned Thunderbird School of Global Management. She is also a former professor at the Art Institute of California, and, in recent years, was elected president of the American Marketing Association, San Francisco chapter.
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
Million-dollar talent from Upwork
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
California Tobacco Control Program | Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Another sweet new client
If you missed it in Adweek and Ad Age, DC went to the Black Forest and hit the gummy bear motherlode.