While one supposes it’s important to tell you that Leslie Diard is our deeply experienced communications planning director, one can barely wait to say that she started her professional life as a purchasing agent for Shell Oil in Houston, wore a hard hat to work and frequently visited offshore drilling platforms. Since then, Leslie has veered sharply toward the marketing mainstream, serving as a media supervisor at Foote, Cone & Belding/San Francisco, as a VP, group account director, at Hawk Media and as media director at Swirl. Her pre-DC client experience includes Taco Bell, Dreyer’s Ice Cream, MGM Grand Hotel & Casino, Pearle Vision and The Wine Group. And at DC, she oversees a communications planning department that has over the years been responsible for the planning and purchasing of media for, among others, StubHub, John Muir Health, Tishman Speyer, Clos du Bois, the Palms and Hard Rock. Leslie has an MBA from the renowned Thunderbird School of Global Management. She is also a former professor at the Art Institute of California, and, in recent years, was elected president of the American Marketing Association, San Francisco chapter.
Work + News
Upwork goes nationwide
This week marks the launch of Upwork’s first national campaign. Broadcast TV, digital video and radio show us how all our offices could, in fact, be much larger than we realize.
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
New business and beyond
DC is pleased to announce the arrival of Noel Johnson as our first director of marketing and client engagements.
A new leader in a new role
Gary Stein joins DC as our first chief integration officer. He’s here to accelerate collaboration between strategy, media and creative.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Keepin’ it real in HR
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.