Person
John originally came to DC as a freelancer and we liked him so much, we didn’t let him leave. As ECD, he helps lead the agency’s creative team. In his pre-DC days, he did stints at Goodby Silverstein & Partners and FCB West and spent years as a freelance CD/writer for different agencies as well as direct-to-client projects for brands like Facebook, Airbnb and Google. He’s worked on campaigns for everything from cars to cat food, pants to pretzels, hamburgers to HR software, and other less alliterative categories. Before his ad days, he was well known in the Bay Area improv and sketch comedy scene, performing with groups like BATS Improv and Killing My Lobster. And you, of course, recognize him from his small (but pivotal!) role as Young Executive #2 in “The Pursuit of Happyness.”
Work + News

Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.

Animating anti-smoking
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.

InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.

Kona Brewing
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.

Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.

CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Rakuten
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.

StubHub
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.

Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.

Kettle Brand
The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.