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Safety precautions

We have all made sacrifices.

26 February 2020 · Posted in Yearbook

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Two men sitting side by side viewed at an angle. The man in the back is clean shaven, wears a yellow t-shirt and a black bucket hat and is leaning back with his eyes closed. Man in the forefront is leaning back looking at the camera with a slight smile and wears a patterned t-shirt, amber colored 70’s style sunglasses with a short afro and goatee. A large text overlay in bright yellow reads, “you golden?” and partially covers the rear man’s face.

This Golden Road work isn’t good

People always ask: You good? But that indicates a pretty baseline, “just okay” type of good. DC’s new campaign for Golden Road asks a question that aims a little higher from a city that does the same.

Woman in an orange t-shirt balances a can of Mango Cart beer, in a yellow can, on her head. She is smiling and has her arms up by her head to help with balance. Behind her is a crowd of people anxiously watching her at an outdoor party at night. There are string lights above them.

El Secreto esta en el balance

Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.

Photo of a green, grassy meadow with a foggy sky shot on the coast of Washington state. A person wearing all white is seen walking in the middle distance with a large, square concrete sign in the near center reading, “Organic is just the beginning”.

Drink to the future

Organic wine industry pioneer, Bonterra Organic Estates, bolsters brand leader status with a future forward, fashionably chic campaign from DC.

Image showing a diverse group of five (5) people smiling and happy, some with hands raised in the air, wearing shirts that are (in order): yellow, lavender, dark blue, teal and bright pink, bright yellow background with all caps copy, “Test it. Treat it. You can beat it.” in green, pink and then purple font

Test it. Treat it. You can beat it.

COVID fatigue is real, but so are the treatments. Pushing through that barrier with a sing-along? Now that’s contagious in the best way.

Photo image of a young girl diving into the ocean with bubbles framing the bottom right and side of the image. There is another person’s leg with a swimming fin coming out from the bottom right side. A curved headline near the top left in white type reads, “Go dunk yourself.” and the white Outrigger O Icon is at the center bottom.

Voyaging past the reef

Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.

Brand metrics meet media metrics in the Table™

Leveraging Lucid’s large-scale consumer panel and audience technology, Duncan Channon now puts brand-building alongside media metrics, powering greater optimization and growth.

Plant-based partnership

After a competitive review, DC “inked” a deal to become social and digital AOR for Tattooed Chef, one of the country’s fastest growing plant-based food brands.

Bright red square sign with copy in thick, curvy white words: “There’s a Word for That”. In the blurry background you can see people, including a woman in a bright blue dress, on a cobblestone street in Barcelona.

Helping Rosetta spread the word

Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.

Empathy wins

DC is honored to announce that our work for the California Tobacco Control Program to help smokers quit in an empathetic way has been recognized with a Clio Health award.

TikTok campaign breaks records

e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.

Image of Kardale, black male dancer, dancing in an open white button up shirt and black pants, doing moves on the floor in a white room with black floors

Hope and dance for foster kids

Our latest project for SFCASA is a short film featuring a former foster youth who tells his story through dance.

The Little Big Lie

Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth - and bodies - with harmful microplastics.

TikTok campaign breaks records

e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.

Three people stand together smiling at a carnival. One proudly shows the bandaid on their recently vaccinated arm and the other two hold colorful prizes they won at the carnival.

When the clinic’s a carnival

How do you convince a particularly hesitant group of Californians to get vaccinated for Covid-19? With free games, music, food, slushies and a great big Ferris wheel.

Brow besties, IRL

To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.

Coachella x Tattooed Chef

DC’s experiential team partnered with Tattooed Chef—bringing the brand’s edgy, purpose-driven ethos to life at Coachella’s 2022 return.

Group photo of 16 people sitting in front of a mural of faces, painted underneath plants that resemble hair. The people in the photo are all smiling and having a great time.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

Nabela Noor poses with her e.l.f. Lipstick as if she is applying it. She's dressed in all pink with gold accessories and full on hair and make-up glam. In the background is greenery with the same gold accents.

Nabela Noor for e.l.f.

DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.

Gap

With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.

Universal Orlando

Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.

female presenting person wearing teal shirt and white e.l.f. branded face mask, holding orange pumpkin while sitting inside pop-up vehicle with purple sparkly wall behind her with the words

e.l.f. 2020 Halloween activation

Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.

Beautyscape influencers launch e.l.f. collection

It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.

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