e.l.f. 2020 Halloween activation

Duncan Channon’s LA team kept the Halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.

With the pandemic upending traditional Halloween celebrations, our e.l.f. Cosmetics pop-up Halloween experience hit the road to bring the best of the spooky holiday straight to influencers’ homes.

To create authentic content celebrating the role of makeup and creativity around this holiday, our team set out to offer 15 beauty influencers a safe, personal pop-up experience starting with a custom VW bus that provided an element of surprise at their doorstep.

The e.l.f. experience included safe trial of makeup products featured in e.l.f’s halloween inspiration suite, photo ops with a 12-foot wall of hand-painted pumpkins, candy and a personalized pumpkin patch in their front yard.

“Halloween is usually one of our favorite times of year to snap selfies — whether at the pumpkin patch, or in our costume look,” said Amy Cotteleer, Chief experience officer, Duncan Channon. “With so many of us celebrating at home or in our cars this year, e.l.f. decided to hit the road to bring Halloween fun and inspiration directly to influencers that can spread it among our beauty enthusiast community.”

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