Birkenstocks evoke impulse control issues in fashion animals, others

We all know Birkenstocks are good for you. But sometimes we need to be reminded that they also look good on you – and sometimes a little bird can do just that. Or a monkey.

For Spring, ’09, the venerable German sandal macher, pulled out all the fashion stops, with new colors and looks meant to once and for all put to rest the notion that anti-fashion has to be funky. Then they invited D/C to communicate this shift to a marketplace that has some deeply ingrained ideas about the brand.