News
It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.
e.l.f. Beautyscape serves as a ‘career incubator’ for breakout makeup influencers. Celebrating its fourth year in 2019, we flew 25 aspiring beauty influencers to Nassau, Bahamas for the opportunity of a lifetime: the chance to collaborate with e.l.f. on a summer 2020 capsule collection and a $50,000 team prize.
Participants were challenged to find inspiration in the island’s unique sights, sounds and colors as the basis for their team’s makeup collection ideas, which were presented to a panel of judges just 24 hours later. In addition to the competition, Beautyscape participants received mentorship from top beauty professionals including makeup artist Nam Vo and celebrity hairstylist and entrepreneur Jen Atkin, as well as valuable one-on-one time with the brand and fellow creators.
The winning team worked with e.l.f. to produce its Retro Paradise collection — which is now available at Target and on e.l.f. Cosmetics · Retro Paradise. This limited-edition collection is infused with the essence of the tropics and inspired by sun-soaked beaches, paradise hues and beautiful Bahamian vistas.
Work + News
Catching “Waves” with Kelly Slater
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Kona Brewing
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Beautyscape in the Bahamas
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Rakuten
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StubHub
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
