Our assignment was to convince teens and tweens that Universal was the “what’s next” vacation for them and their families. Our solution was to send a dozen influencers with millions of followers (don’t even act like you don’t know who Baby Ariel is) to the Orlando resort to make original videos and posts. 13 million views and half a million YouTube engagements later, the program is a bona fide success. Check out the case study vid above for all the thrilling details.
Our Hawaiian brethren are back to help us hapless haoles sort out our skewed work/life balance. This time around, they take on the Mainland’s social media absorption among other questionable uses of time. The new vids will run on Facebook in conjunction with TV spots in select markets. The work’s already receiving some nice coverage on Creativity, The Drum and Adweek’s Agency Spy. The Dear Mainland campaign continues to be a great success for Kona Brewing with sales increases in excess of 30% and a coveted spot in the top ten of all craft beer.
At a time when wannabe competitors are trying to get on their natural chip tip, Kettle Brand is answering back with an irreverent new ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag. In addition to wild postings, bus shelters, digital radio, Snapchat filters and social content, there’s an outdoor board with actual grab-able bags of chips that gets refilled each day at 4:20pm. “As far as the refill time of the Oregon’s second best edibles billboard, there’s no special significance to that. Just a random time between lunch and dinner,” said executive creative director, Anne Elisco-Lemme. “No story there.”
These train cases full of Sephora product were delivered to nail artists and social media makeup and fashion mavens in the hopes of planting a seed about the company’s wildly colorful, uniquely fun new nail lacquer, Formula X. And this large online community erupted with enthusiasm.