Today marks the launch of DC’s first campaign for Upwork, a global network of freelance talent. But, as the campaign has it, this is more than some indiscriminate mob of freelancers from here, there and everywhere. Rather, this is a unified movement of motivated people — freelancers and managers alike — here to roll up collective sleeves and make stuff happen. And like any good movement, they aren’t afraid to speak truth to power with a hearty “Hey! How can we help?”
“Upwork is a vibrant, expressive brand that’s contagiously optimistic about the potential of freelancers to solve big problems and drive the evolution of business,” said Michael Lemme, chief creative officer, Duncan Channon. “The ‘Hey World’ campaign has some fun, but is serious about the idea that talented freelancers can get stuff done for people who need stuff done, including some brands, artists, institutions and pop culture figures you know.”
All videos below, after the jump.
If you didn’t see it, DC’s director of social purpose, MJ Deery, was featured in a recent Adweek outlining a best-practices reset on rules for the burgeoning conscious economy. Check it out here. Ignore at your peril!
We were all touched by the devastating fires and did what we could in the moment, but what about now? With the holidays approaching and media attention turning elsewhere, how can we still help and what are the best places to focus our resources and time?
A group of concerned DCers created the following resource for our people to refer to, but we thought we’d publish it for anyone out there looking to help, too.
The easiest way to help is simply to donate money, and there are many legitimate ways to do that. We made our donations to Tipping Point Emergency Relief Fund and did so through Google.org’s fundraising campaign that matches donations up to $1 million.
Here’s a link to a community-generated document that outlines household items that are most needed.
The Redwood Empire Food Bank continues to help the community by accepting and distributing non-perishable food donations. You can drop non-perishable food (no glass) at their location at 3990 Brickway Blvd. in Santa Rosa. You can also donate gift cards to Hands on Bay Area.
A lot of companies, ours included, offer employees a day (or days) of service option. If yours does, helping out in the North Bay would certainly be a great use of that time. Because while it’s going to take years to recover, a willing pair of hands, even for a day, will help the work go faster. It should be noted that they don’t want people, no matter how well-intentioned, just showing up. Here’s a current list of organizations looking for volunteers.
Together, we can make a real difference. Happy holidays to you all.
When you’re sick, injured or facing a frightening diagnosis, you want more than just clinical excellence. You want a support system. You want a squad. And John Muir Health has your back. Here’s what our ECD, Anne Elisco-Lemme, had to say about our approach to the new work: “Cancer is probably one of the most terrifying diagnoses anyone could ever hear. So our challenge was to create a :30 spot that speaks to the enormity of the situation while remaining hopeful. We took a page out of how sports brands create epic, emotional and highly visual marketing to tell the story of how your entire medical team at John Muir Health is with you, no matter what life throws your way.”
In its latest effort for the California Tobacco Control Program, DC taps into Californians’ green sensibilities, shifting focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV work and outdoor, including a billboard filled with 12,000 toxic butts scooped up from the streets directly around it.
The 12,000-butt billboard:
DC sidestepped the sophomore slump to bring home a silver Small Agency of the Year in the west award for the second year running. Announced last night at Ad Age’s Small Agency Conference in Nashville, the award takes into consideration business results, agency culture as well as a range of creative work across accounts.
To bring home the award last year from among the hundreds of entries was a thrill. But to win in back-to-back years has us positively blushing. Thank you to Advertising Age and, of course, our clients who made it all possible. Kegger at our parents’ house!
One of the cooler new parts of the already pretty cool media plan DC created for Kona Brewing’s 2017 push is a special integrated program with CBS. In addition to our regular spots running during their highly rated Thursday (aka “Little Friday”) primetime lineup, CBS and DC also created special California spots shot on location in LA, Orange County, San Diego, Sacramento and San Francisco. The Hawaiian and Californian spots will run in tandem and also live on local CBS websites. Watch as our brothers spread their island wisdom across the Golden State.
DC just launched a brand new campaign for brand new client, So Delicious. In response to growing demand for plant-based foods, the inaugural work, which spans products across the So Delicious portfolio, emphasizes taste to challenge the misperception that choosing non-dairy somehow equals non-delectable. Look for digital videos and print ads running throughout the summer (aka ice cream season).