News

Million-dollar talent from Upwork

To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?

Look for their bright, shining, competent faces in a new national TV spot launching today. Created in just one week using video footage shot at home by freelancers on the Upwork platform who are ready to help. To source the footage, Upwork invited a select group of more than 125 top-rated professionals in its network to submit videos. 

Upwork has paused its pre-COVID-19 brand campaign ‘Upwork is How’ and is dedicating its national media buy handled by Duncan Channon to support the Talent Grants effort and reach businesses and nonprofits in-need. Upwork plans future spots to highlight the impact of select grant recipients’ COVID-19 relief initiative.

Here’s what our CCO and partner Michael Lemme had to say about the worthy endeavor. “It was an inspiring challenge to sift through so many videos shot by freelancers in their homes with their dogs, houseplants and kids to convey a unified message: we’re here to help. It captures a feeling that’s familiar to most of us. The desire to use our skills — whatever they may be — to be of service from wherever we are.” 

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