News
To support COVID-19 projects, Upwork is donating a million dollars of time from their network of independent professionals. And who better to tell us about it than the pros themselves?
Look for their bright, shining, competent faces in a new national TV spot launching today. Created in just one week using video footage shot at home by freelancers on the Upwork platform who are ready to help. To source the footage, Upwork invited a select group of more than 125 top-rated professionals in its network to submit videos.
Upwork has paused its pre-COVID-19 brand campaign ‘Upwork is How’ and is dedicating its national media buy handled by Duncan Channon to support the Talent Grants effort and reach businesses and nonprofits in-need. Upwork plans future spots to highlight the impact of select grant recipients’ COVID-19 relief initiative.
Here’s what our CCO and partner Michael Lemme had to say about the worthy endeavor. “It was an inspiring challenge to sift through so many videos shot by freelancers in their homes with their dogs, houseplants and kids to convey a unified message: we’re here to help. It captures a feeling that’s familiar to most of us. The desire to use our skills — whatever they may be — to be of service from wherever we are.”
Work + News
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC | #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi | “Citigrammers”
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn't.
e.l.f. Cosmetics | Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Empowering the pandemic parent
Amy, along with our CEO Andy, talking to MediaPost about the agency’s support plan for working parents suddenly at home with kids.
Rakuten
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Grubhub
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
