Work + News
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Golden State Warriors: Game recognize game
The new campaign for the NBA champs celebrates the franchise's 47-year legacy in Oakland through novel pairings of Warriors — old-school and new — playing in perfect sync across a continuum of time.
Flavors Hook Kids
Evoking moments all parents remember; watching their kids find their favorite foods. Set in stark contrast with teens taking their first flavored steps into addiction.
Social smoking hurts more than you think
While children of the 1990s and 80s grew up seeing anti-tobacco efforts targeted at heavy ‘pack-a-day’ smokers, social smokers age 21 to 35 typically don’t view themselves as ‘smokers’ — and thus, underestimate the harm.
With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.
The tobacco industry has a kids menu
Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?
Crunch time for Kettle Brand
At a time when wannabe competitors are trying to get on their natural chip tip, Kettle Brand is answering back with an irreverent new ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag.
To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.
“Wake Up” wins North American Effie
DC’s “Wake Up” campaign snared a silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success.
California Tobacco Control · Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Campaign of the Year for “Wake Up”
DC’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field.
Formula X for Sephora
The breakthrough website — the first social network built for nail fans — puts the fun in functional.