News
The manufacturers of the original Danish clog, Sanita, have been making shoes for the US market for years. But now they’ve decided to sell them under their own brand. As part of a complete re-branding, we created print ads, POS, banners, social media outreach and a new website. And as part of that process, D/C discovered that the brand’s essence was the wonderfully difficult-to-pronounce, echt-Danish concept of “hygge.” It’s kind of like comfort, but so much more. You really need a Dane to explain. (Click the image above to cue web video.)
Work + News
“We’ve changed!” says Big Tobacco
Guess what, all? The industry that’s responsible for more death and disease than any other and continues to peddle six trillion cigarettes a year is now your friend. Go figure.
Kona Big Wave goes even bigger
After a decade of leading creative for Kona Big Wave, DC’s “Bring the Aloha” campaign relaunches the brand for a broader audience, moving beyond its craft roots to a priority position in AB InBev’s premium beer portfolio.
Test it. Treat it. You can beat it.
COVID fatigue is real, but so are the treatments. Pushing through that barrier with a sing-along? Now that’s contagious in the best way.
The Little Big Lie
Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth - and bodies - with harmful microplastics.
Vaccinations, empathy, and equity
The “Let’s get to immunity” campaign, for the California Department of Public Health, counters COVID-19 vaccine hesitancy by meeting people where they are, and rooting every message in empathy and respect.
Kona Brewing
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
StubHub
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
Kettle Brand
The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.
Upwork
As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?
Esurance
To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.
