News

Howdy, pahdnuh

For the first time since Andy Berkenfield became the slash in Duncan/Channon 13 years ago, the agency has added a new partner. His name, Mike Lemme, may not be unfamiliar, after eight years at D/C, but a few of his accomplishments, both in and out of the agency, bear repeating. He is a three-time winner of the international REBRAND 100 award, given for both creative and strategy, and a former CD at the design/digital firms MetaDesign and Method, where he oversaw award-winning work for SFMOMA, Autodesk, Reuters and American Apparel. He is also a graduate of Pittsburgh’s mighty Carnegie Mellon.

At D/C, he has headed the rebranding of Hard Rock, Esurance, Blurb and Tahoe South, and been cited in Communications ArtsInteractive, Advertising and Typography Annuals, the ONE Show and the 4A’s O’Toole Awards, among other honors. And he conceived and designed the widely praised Hard Rock memorabilia website and its on-property kiosks.

His partnership at D/C comes along with a new title and expanded role. In addition to directing D/C’s design and digital practices, he will crack the whip on creative across the board as the agency’s Chief Creative Officer, while continuing, of course, to contribute all the strategic insight, visual brilliance, unstoppable work ethic and Teutonic charm that led Duncan, Channon and Berkenfield to invite him to become their fourth partner in the first place.

Work + News

Vaccination: our state’s best shot

As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.

Animating anti-smoking

The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.

InnovAsian: The Next Generation

DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.

Kona Brewing

Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

Two female presenting teens are at a table in a school library. One female with dark curly hair is sitting down with her back to the frame. The other is standing over the table with SweeTarts gummies in both hands and smiling.

SweeTARTS' Be Both is back

After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Action shot of a pink nike shoe as it hits the concrete. The person wearing the shoe is running. A pink Rakuten logo appears above the shoe as if it popped out from her shoe indicating the runner is a Rakuten user.

Rakuten

Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.

StubHub

Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

This way to health insurance

Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.

Kettle Brand

The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.