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Hooked up

Redhook Brewery has picked Duncan/Channon as its agency of record, leading strategy, creative and media efforts. This marks D/C’s second brand from leading brewer, Craft Brew Alliance.

“Throughout the search process, Duncan/Channon demonstrated deep strategic thinking and creativity, along with a profound understanding of Redhook’s brand, values and vision — we’re pumped to have them on board as our creative partners and can’t wait to evolve the brand together,” said Karmen Olson, Redhook Brewery’s brand manager.

The first campaign is expected to launch in Redhook’s home market of Seattle this summer.

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