They were mostly uncomfortable, but they looked bad-ass. In my head, I was The Man with No Name hunting down Angel Eyes.
Fast forward like 400 years to the early ‘00’s. I was on vacation in the south of France (la-de-da!), and, while strolling between postcard stands and dodging ridiculously small vehicles, I noticed that the Euro dudes were all sporting pointy shoes. Once again, I was struck.
“Those look bad-ass!”
But having no idea if the pointy thing was going to cross the pond, I decided it was safer to stick to my chunky, American, round-toe boots.
Of course, soon enough, the point did catch on here. Now my problem became that I was unable to find a pair I liked. And so began a search that would last for years.
Well, I’m happy to report that my Goldielocksian quest for a pair that is “just right” has now come to a happy end. But prior to finding the winning points, I had to order literally $1,000 worth of shoes from Zappos.com. I tried everything from square-toed, yet ever-so-slightly pointy, shoes from Kenneth Cole to crazy cowboy boot imitations that I couldn’t even walk in. Nothing worked – they all looked like I was wearing some weird costume.
But the other day, on a lunch excursion to none other than Shoe Pavilion, I discovered, completely by accident, this great pair of shoes (I know, not boots) from Jump. What made things even better was that they were only $30. That’s right, $30. I even checked them on Zappos, where they were listed for $110. That sealed it. What did I have to lose?
The shoes are sort of elongated wingtips with a two-tone, brown-black fade, making them look almost dusty. And while the point is absolutely there, it’s subtle enough that it feels just right. I gotta say, I don’t think they’ll last very long. But for $30, who cares?
In the meantime, I’m back to being The Man with No Name. Now all I need is a poncho and a ceegar. Giddy-up!
Work + News
Croom talks director role with Adweek
DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.