It’s the biggest campaign yet for StubHub and its lovable/creepy spokes-tree, conjured up last year by D/C. And it may be that the perils of fame are getting to the booming-voiced bark-wearer, as millions of his fans are sure to notice when a new spot drops on (appropriately enough) April 1.
Along with TV, directed once again by Mike Maguire of Biscuit Filmworks, the fully integrated campaign crosses all media and platforms, with print, out-of-home, homepage takeovers – on ESPN and Sports Illustrated – social media and more, all of it lovingly crafted by D/C.
The “more” involves train wraps and “city domination” media buys around key concert halls in New York, as well as “Venues that Rock,” a content partnership with Rolling Stone, featuring a branded hub page on rollingstone.com where users can read about iconic venues, compete to attend a private concert and find hot local tickets. The Rolling Stone program further includes a mix of editorial and advertorial and culminates with an invitation-only, StubHub-branded show by a notable up-and-coming artist.
The new campaign supports StubHub’s evolution from a site to buy great tickets to a site to discover great events – the platform for big nutty trees helping people have awesome weekends.
View the full case study. See more after the jump.
Work + News
Vaccination: our state’s best shot
As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS' Be Both is back
After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.