News

Flop sweat

Spring is sprung — but please, people, get something on those knobby toes other than flip-flops.

In my professional, shoe-columnist opinion, those dime-store flip-flops are just about the most hideous “shoes” on earth. OK, maybe they’ll pass on some hot girl-feet. But for the rest of us — let’s go ahead and keep our wonky footsies the hell out of ‘em. Who are we kidding anyway? Flip-flops aren’t shoes. They’re like something that got stuck to the bottom of your feet — matzoh bread maybe.

Get some real sandals.

Ahhh, real sandals. True freedom, tangible proof that summer is here. Real sandals cradle your feet, keep them cool and looking cool. They’re comfortable and refreshing, just like a sea breeze — not the wind, the drink. Vodka, grapefruit juice and a splash of cranberry over lots of ice. Did I mention lots of vodka? Delicious.

In my world, there are two kinds of sandals. Passive and active. And as such, there are only two brands – Birkenstock (of course) and Keen. When you are hanging around, lazing away a summer day, or strolling from the couch to the fridge for a refill, there is nothing more comfortable, more supportive and more wonderful than a pair of broken-in Birks. Right now I’m in the process of breaking in (it’s been a year-and-a-half) a beautiful pair of taupe suede Zurichs. They are, of course, crazy looking, but I love ‘em. They have a vaguely gladiator-ish cut, and they fit my feet like a glove. A soft, lambskin glove.

Active sandals have a whole different mission in life. Their job is to hug your feet tightly, so you can sprint down the beach to catch that Frisbee without stubbing your toe on a hidden rock. Active sandals make you sure-footed enough to leap tall buildings in a single bound and wade into shark infested waters for some baby-rescuing. And they’re nothing if not rugged. I have had the same pair of Keen Newports for the last 6 years — before anyone ever heard of Keen.

I am an early sandal adopter.

Before the Keens, I retired (that’s right, I still hold on to them, out of respect) a 15-year-old pair of original Tevas. Oh, they were awesome. Best sandal I ever had.

But the Keen sandal has now become part of who I am. In fact, in more ways than I care to acknowledge, those duck-feet-looking dirty brown sandals define me. And it’s going to be a tough decision — whether to be buried in the Keens or my trusted old Birks.

Anyway, Keen now makes all kinds of great shoes and sandals, and the nylon-strap variety is next on my to-wear list. For one thing, they dry way faster than the faux-leather ones I have. But I do sometimes wish that, like jeans, you could get them pre-broken-in. Nothing dorkier than a brand, spanking new pair of sandals sitting at the end of my pale legs.

Till next time — remember, shoes make the man.

— Burke Andrews

Work + News

Vaccination: our state’s best shot

As reported in AdAge and Adweek, DC was awarded the state’s $40 million campaign to bolster public confidence in Covid-19 vaccinations. And work is already underway on this critical effort.

Animating anti-smoking

The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.

InnovAsian: The Next Generation

DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.

Kona Brewing

Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.

Beautyscape in the Bahamas

Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.

Two female presenting teens are at a table in a school library. One female with dark curly hair is sitting down with her back to the frame. The other is standing over the table with SweeTarts gummies in both hands and smiling.

SweeTARTS' Be Both is back

After the sweet success of last year’s 'Be Both' launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.

CBS x Alfred Coffee · Emmy Awards

DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.

Action shot of a pink nike shoe as it hits the concrete. The person wearing the shoe is running. A pink Rakuten logo appears above the shoe as if it popped out from her shoe indicating the runner is a Rakuten user.

Rakuten

Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.

StubHub

Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.

Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

This way to health insurance

Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.

Kettle Brand

The “Stirring the Pot” work celebrates Kettle Brand's counterculture legacy and all those that zig when others zag.