Work + News
Different kind of rock star, different kind of Super Bowl ad
The creative brief was to highlight the fresh, local, made-from-scratch food that has transformed the Hard Rock menu over the last few years -- and to do so without surrendering any of the brand's rock edge. The result: "Meet Our Other Rock Stars."
Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.
Who spiked my appletini?
Duncan Channon collaborated with artist Erik Natzke to create a series of trippy, dynamically-generated animations.
Sin City gets first “out-of-box” memorabilia interfaces
It all started with a groundbreaking little Deep Zoom website, conceived and designed by Duncan Channon, that enabled rock fans to get extremely up-close-and-personal with Hard Rock's memorabilia collection without having to travel.
Hard Rock collection collects Webby honors
The groundbreaking, Deep-Zoom-able Hard Rock Memorabilia website and widget have been designated an Official 2009 Webby Honoree in two categories: Music and Best Use of Photography.
Secret Hard Rock site unveiled at MIX
Two months ago Microsoft gave the greenlight for D/C and our development partner, Vertigo, to create the first website to use Deep Zoom technology.
Brought to you by the Hard Rock channel
DC developed a musical signature for the channel, a flexible, 3-7-second piece that, in order to transcend tastes, trends, languages and genres is almost entirely made up of percussion.
D/C tops REBRAND 100 for Hard Rock branding, design
To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure (you surely have your own) of how far this 30-year-old brand had fallen. So D/C's work, in close collaboration with Hard Rock's new management team, started by clarifying and then communicating a new brand strategy to a confused rank-and-file.
You know where to go: Hard Rock
Deep down, most people feel like they still have a little rocker inside them. And this campaign reminds those people that there is only one place to literally and figuratively feed that rock ’n’ roll jones.